Marketing Metrics

Name: Marketing Metrics: 50+ Metrics Every Executive Should Master
Brand: Pearson P T R
SKU: 9780131873704
Price: 3786.00 INR
Availability: InStock

50+ Metrics Every Executive Should Master

by Phillip E. Pfeifer, Neil T. Bendle, David J. Reibstein

Pearson P T R · 2006 · Hardcover

₹3,786

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About this book

Published by Pearson P T R in 2006, Marketing Metrics: 50+ Metrics Every Executive Should Master by Phillip E. Pfeifer, Neil T. Bendle & others runs to 359 pages in hardcover.

Its main subjects are Computer Technology, Business, Marketing and Marketing research.