Handbook of Demographics for Marketing & Advertising
William Lazer
₹3,409
Handbook of Demographics for Marketing & Advertising
New Trends in the American Marketplace
Rowman & Littlefield · 2014
₹3,257
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About this book
This is the 2nd revised edition.
Topics covered include Consumers, Marketing research, Consumer behavior and Demography. Places discussed include United States.
Book details
- ISBN-13
- 9780585210773
- ISBN-10
- 0585210772
- Author
- William Lazer
- Publisher
- Rowman & Littlefield
- Published
- 2014
- Edition
- 2nd Revised ed.
- Language
- English
- Condition
- New
- Subject
- Marketing research
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