Implementing Purchasing and Supply Chain Management
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Consumer Insight
How to Use Data and Market Research to Get Closer
by Alison Bond, Merlin Stone, Bryan Foss
Kogan Page · 2004
₹3,022
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About this book
Published by Kogan Page in 2004, Consumer Insight: How to Use Data and Market Research to Get Closer by Alison Bond, Merlin Stone & others runs to 256 pages.
Its main subjects are Marketing research, Management, Database marketing and Customer relations.
About the author: Merlin Stone (1931–2011).
Book details
- ISBN-13
- 9781280222436
- ISBN-10
- 1280222433
- Authors
- Alison Bond, Merlin Stone, Bryan Foss
- Publisher
- Kogan Page
- Author dates
- Merlin Stone (1931–2011)
- Published
- 2004
- Pages
- 256
- Language
- English
- Condition
- New
- Subject
- Marketing research
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