Marketing in Publishing
Robin Birn, Patrick Forsyth
₹12,014
The Effective Use of Market Research
A Guide for Management to Grow the Business
by Robin Birn
Kogan Page Ltd · 1999 · Paperback
₹2,997
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About this book
Topics covered include Marketing research, Marketing, Decision making and Recherche.
Book details
- ISBN-13
- 9780749427726
- ISBN-10
- 0749427728
- Author
- Robin Birn
- Publisher
- Kogan Page Ltd
- Published
- 1999
- Edition
- 2
- Binding
- Paperback
- Pages
- 192
- Language
- English
- Condition
- New
- Subject
- Marketing research
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