
An Introduction to Market and Social Research
Ian Brace, Karen Adams
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Innovative Advertising for a Digital World
by Faris Yakob
Kogan Page Ltd · 2015
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Paid Attention: Innovative Advertising for a Digital World is written by Faris Yakob. This edition from Kogan Page Ltd (2015) has 200 pages.
Topics covered include Electronic commerce, Branding (Marketing), Advertising and Internet advertising.