The Handbook of Mobile Market Research

Name: The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers
Brand: Wiley
SKU: 9781118935774
Price: 2779.00 INR
Availability: InStock

Tools and Techniques for Market Researchers

by Ray R. Poynter, Navin Williams, Sue York

Wiley · 2014

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About this book

The Handbook of Mobile Market Research: Tools and Techniques for Market Researchers is written by Ray R. Poynter, Navin Williams & others. This edition is published by Wiley (2014).

Topics covered include Marketing research, Mobile communication systems, Electronic commerce and Mobile commerce.