Key Marketing Metrics

Name: Key Marketing Metrics: The 50+ metrics every manager needs to know
Brand: FT Press
SKU: 9780273722038
Price: 3649.00 INR
Availability: InStock

The 50+ metrics every manager needs to know

by Reibstein W. Farris, Neil Bendle, Phillip Pfeifer, David Paul

FT Press · 2009

₹3,649

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About this book

Key Marketing Metrics: The 50+ metrics every manager needs to know is written by Reibstein W. Farris, Neil Bendle & others. This edition is published by FT Press (2009).

The book deals with Marketing, Marketing research and Mathematical models.