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Cover of Product Research

Product Research

The Art and Science Behind Successful Product Launches

by N. R. Srinivasa Raghavan

Springer · 2009

₹12,024

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About this book

Published by Springer in 2009, Product Research: The Art and Science Behind Successful Product Launches by N. R.

Topics covered include Engineering design, New products and Marketing research.

Book details

ISBN-13
9789048128594
ISBN-10
9048128595
Author
N. R. Srinivasa Raghavan
Publisher
Springer
Published
2009
Edition
2009 ed.
Pages
305
Language
English
Condition
New
Subject
Marketing research

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