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Cover of Warentest Und Konsumgüter-Marketing

Warentest Und Konsumgüter-Marketing

Forschungskonzeption und Ergebnisse einer empirischen Untersuchung

by Wolfgang Fritz

Gabler Verlag · 1984

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About this book

The book is part of the Neue betriebswirtschaftliche Forschung series.

Topics covered include Sales forecasting, Testing, Marketing research and Consumers.

Book details

ISBN-13
9783409136006
ISBN-10
3409136002
Author
Wolfgang Fritz
Publisher
Gabler Verlag
Published
1984
Series
Neue betriebswirtschaftliche Forschung
Pages
596
Language
English
Condition
New
Subject
Marketing research