The Marketing Power of Emotion
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
₹3,146
Explaining Buyer Behavior
Central Concepts and Philosophy of Science Issues
Oxford University Press Inc · 1992
₹2,183
Free delivery. Nothing extra to pay at checkout.
- Delivery in 3–7 days to any serviceable pincode in India, with tracking.
- Cash on delivery. Pay when the parcel reaches you.
- 15-day returns. See what qualifies.
About this book
Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues by John O'Shaughnessy is a 392-page book published by Oxford University Press Inc in 1992.
Its main subjects are Methodology, Consumer behavior, Marketing research and Motivation research (Marketing).
Book details
- ISBN-13
- 9780195071085
- ISBN-10
- 0195071085
- Author
- John O'Shaughnessy
- Publisher
- Oxford University Press Inc
- Published
- 1992
- Pages
- 392
- Language
- English
- Condition
- New
- Subject
- Marketing research
More by John O'Shaughnessy and related titles
Interpretation in Social Life, Social Science, and Marketing
John O'Shaughnessy
₹3,553
Business Organization
John O'Shaughnessy
₹11,673
Persuasion in Advertising
John O'Shaughnessy, Nicholas J. O'Shaughnessy
₹17,363
The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
₹14,129
Patterns of Business Organization (Rle
John O'Shaughnessy
₹5,188
Business Organization
John O'Shaughnessy
₹4,296
Marketing Research That Won't Break the Bank
Alan R. Andreasen, Academy for Educational Development
₹2,370
Market Research in Practice
Paul Hague
₹14,764
The Trend Management Toolkit
A. Kjaer
₹4,617
Brands Laid Bare
Kevin Ford
₹2,856
Consumer Insight
Alison Bond, Merlin Stone, Bryan Foss
₹3,022