Marketing Research That Won't Break the Bank

Name: Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need
Brand: Jossey-Bass Inc Pub
SKU: 9780787964191
Price: 2370.00 INR
Availability: InStock

A Practical Guide to Getting the Information You Need

by Alan R. Andreasen, Academy for Educational Development

Jossey-Bass Inc Pub · 2002 · Paperback

₹2,370

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About this book

Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need is written by Alan R. Andreasen & Academy for Educational Development.It belongs to the The Jossey-Bass nonprofit and public management series series.

The book deals with Marketing research, Market research, Business & Economics and Advertising & Promotion.

About the author: Alan R. Andreasen (born 1934).