The Undermining of Beliefs in the Autonomy and Rationality of Consumers
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
₹14,129
Persuasion in Advertising
by John O'Shaughnessy, Nicholas J. O'Shaughnessy
Routledge · 2004
₹17,363
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About this book
Persuasion in Advertising is written by John O'Shaughnessy & Nicholas J. O'Shaughnessy. This edition from Routledge (2004) has 264 pages. The original work dates from 2003.
The book deals with Advertising, Persuasion (Psychology), Psychological aspects and Psychological aspects of Advertising.
Book details
- ISBN-13
- 9780415322232
- ISBN-10
- 0415322235
- Authors
- John O'Shaughnessy, Nicholas J. O'Shaughnessy
- Publisher
- Routledge
- Published
- 2004
- First published
- 2003
- Edition
- 1
- Pages
- 264
- Language
- English
- Condition
- New
- Subject
- Advertising
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