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Cover of The Marketing Power of Emotion

The Marketing Power of Emotion

by John O'Shaughnessy, Nicholas Jackson O'Shaughnessy

OUP USA · 2003

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About this book

Its main subjects are Advertising, Consumer behavior, Consumers and Decision making.

Book details

ISBN-13
9780195150568
ISBN-10
0195150562
Authors
John O'Shaughnessy, Nicholas Jackson O'Shaughnessy
Publisher
OUP USA
Published
2003
Edition
1
Pages
288
Language
English
Condition
New
Subject
Consumers