
Marketing Planning
Marketing Knowledge
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How to Get Them to Tell You the Truth
by Neil Mcphee, Roger Terry
John Wiley & Sons Inc · 2007
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The Hidden Art of Interviewing People: How to Get Them to Tell You the Truth is written by Neil Mcphee & Roger Terry. This edition is published by John Wiley & Sons Inc (2007).
Its main subjects are Business, Interviewing in marketing research, Neurolinguistic programming and Interviewing.