Marketing Semiotics
Laura R. Oswald
₹4,337
Creating Value
The Theory and Practice of Marketing Semiotics Research
OUP Oxford · 2015
₹16,205
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About this book
Creating Value: The Theory and Practice of Marketing Semiotics Research by Laura R. Oswald is a 206-page book published by OUP Oxford in 2015.
Topics covered include Advertising, Branding (Marketing), Semiotics in advertising and Value.
Book details
- ISBN-13
- 9780199657261
- ISBN-10
- 0199657262
- Author
- Laura R. Oswald
- Publisher
- OUP Oxford
- Published
- 2015
- Edition
- First edition.
- Pages
- 206
- Language
- English
- Condition
- New
- Subject
- Marketing research
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