Creating Value
Laura R. Oswald
₹16,205
Marketing Semiotics
Signs, Strategies, and Brand Value
OUP Oxford · 2012
₹4,337
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About this book
Marketing Semiotics: Signs, Strategies, and Brand Value by Laura R. Oswald is a 218-page book published by OUP Oxford in 2012.
The book deals with Marketing, Communication in marketing, Branding (Marketing) and Semiotics.
Book details
- ISBN-13
- 9780199566495
- ISBN-10
- 0199566496
- Author
- Laura R. Oswald
- Publisher
- OUP Oxford
- Published
- 2012
- Pages
- 218
- Language
- English
- Condition
- New
- Subject
- Branding
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