The Opt-Out Effect

Name: The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven
Brand: Pearson FT Press
SKU: 9780134191508
Price: 2947.00 INR
Availability: InStock

Marketing Strategies that Empower Consumers and Win Customer-Driven

by Gerald E. Smith

Pearson FT Press · 2015

₹2,947

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About this book

The Opt-Out Effect: Marketing Strategies that Empower Consumers and Win Customer-Driven is written by Gerald E. Smith. This edition from Pearson FT Press (2015) has 272 pages.

Topics covered include Marketing, Consumer satisfaction, Internet marketing and Customer services.