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Cover of Firebrands

Firebrands

Building Brand Loyalty in the Internet Age

by Doug Millison, Michael Moon

McGraw-Hill Education · 2000

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About this book

Firebrands: Building Brand Loyalty in the Internet Age by Doug Millison & Michael Moon is a 336-page book published by McGraw-Hill Education in 2000.

The book deals with Brand choice, Internet marketing, Relation avec la clientèle and Cybermarketing.

Book details

ISBN-13
9780072124491
ISBN-10
0072124490
Authors
Doug Millison, Michael Moon
Published
2000
Pages
336
Language
English
Condition
New

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