One–to–One Web Marketing

Name: One–to–One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time
Brand: John Wiley & Sons
SKU: 9780471404002
Price: 3897.00 INR
Availability: InStock

Build a Relationship Marketing Strategy One Customer at a Time

by Beth Yaeckel, Deborah Kania, Cliff Allen

John Wiley & Sons · 2001 · Paperback

₹3,897

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About this book

One–to–One Web Marketing: Build a Relationship Marketing Strategy One Customer at a Time by Beth Yaeckel, Deborah Kania & others is a 368-page paperback edition published by John Wiley & Sons in 2001. This is the 2nd edition.

The book deals with Web sites, Design, Internet marketing and Market segmentation.

About the author: Cliff Allen (born 1948).