Profiting from Services and Solutions
Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas
₹1,537
Services Marketing
Integrating Customer Focus Across the Firm
by Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
McGraw-Hill Higher Education · 2008
₹4,374
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About this book
Services Marketing: Integrating Customer Focus Across the Firm is written by Valarie A. Zeithaml, Mary Jo Bitner & others. This edition from McGraw-Hill Higher Education (2008) has 736 pages. The work was first published in 1996.
Its main subjects are Marketing, Service industries, Customer services and Dienstleistung.
Book details
- ISBN-13
- 9780073380933
- ISBN-10
- 0073380938
- Authors
- Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
- Publisher
- McGraw-Hill Higher Education
- Published
- 2008
- First published
- 1996
- Edition
- 5
- Pages
- 736
- Language
- English
- Condition
- New
- Subject
- Service industries
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