
Services Marketing
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler
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What Product-Centric Firms Need to Know
by Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, Jim Salas
Business Expert Pr · 2014
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Profiting from Services and Solutions: What Product-Centric Firms Need to Know is written by Valarie A. Zeithaml, Stephen W. Brown & others. This edition from Business Expert Pr (2014) has 116 pages.
Topics covered include Profit and Industrial management.