Strategic Alliances in Eastern and Central Europe

Name: Strategic Alliances in Eastern and Central Europe
Brand: Pergamon
SKU: 9780080442082
Price: 4650.00 INR
Availability: InStock

by Akmal S. Hyder, Desalegn Abraha

Pergamon

₹4,650

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From the publisher

The publication of this book is timely and appropriate because it deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. At the beginning of the 1990s many Western firms entered ECE hurriedly without thinking about the complexities associated with this region.

Description supplied by the publisher.