Managing Customers as Investments

Name: Managing Customers as Investments: The Strategic Value of Customers in the Long Run
Brand: Financial Times/ Prentice Hall
SKU: 9780131428959
Price: 1700.00 INR
Availability: InStock

The Strategic Value of Customers in the Long Run

by Sunil Gupta, Donald Lehmann

Financial Times/ Prentice Hall · 2005

₹1,700

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About this book

Managing Customers as Investments: The Strategic Value of Customers in the Long Run is written by Sunil Gupta & Donald Lehmann. This edition is published by Financial Times/ Prentice Hall (2005).

The book deals with Consumers, Consumers' preferences, Customer relations and Management.

About the author: Sunil Gupta (born 1958).