
Marketing to Gen Z
Jeff Fromm, Angie Read
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Current Perspectives and Future Directions
by Hester van Herk, Carlos J. Torelli
Springer International Publishing AG · 2017 · Hardcover
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Published by Springer International Publishing AG in 2017, Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions by Hester van Herk & Carlos J.
The book deals with Consumers.