The Why of Consumption

Name: The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires
Brand: Routledge
SKU: 9780415316170
Price: 3910.00 INR
Availability: InStock

Contemporary Perspectives on Consumer Motives, Goals and Desires

by David Glen Mick, Cynthia Huffman

Routledge · 2003

₹3,910

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About this book

The Why of Consumption: Contemporary Perspectives on Consumer Motives, Goals and Desires is written by David Glen Mick & Cynthia Huffman. This edition is published by Routledge (2003).

Its main subjects are Business, Management, Consumers and Consumer behavior.