Shoppernomics

Name: Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase
Brand: Gower Pub Co
SKU: 9781472424853
Price: 12887.00 INR
Availability: InStock

How to Shorten and Focus the Shoppers' Routes to Purchase

by Roddy Mullin, Colin Harper

Gower Pub Co · 2014

₹12,887

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About this book

Shoppernomics: How to Shorten and Focus the Shoppers' Routes to Purchase by Roddy Mullin & Colin Harper is a 318-page book published by Gower Pub Co in 2014.

Topics covered include Consumer behavior, Communication in marketing, Consumers and Research.