
Shoppernomics
Roddy Mullin, Colin Harper
₹12,887

How to Create, Implement and Integrate Campaigns that Really Work
by Roddy Mullin
Kogan Page · 2002 · Paperback
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Published by Kogan Page in 2002, Sales Promotion: How to Create, Implement and Integrate Campaigns that Really Work by Roddy Mullin runs to 272 pages in paperback.
Topics covered include Marketing, Sales promotion, Sales & marketing and Business & Economics.