Marketing to Gen Z

Name: Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of
Brand: Amacom Books
SKU: 9780814439272
Price: 2807.00 INR
Availability: InStock

The Rules for Reaching This Vast and Very Different Generation of

by Jeff Fromm, Angie Read

Amacom Books · 2018

₹2,807

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About this book

Marketing to Gen Z: The Rules for Reaching This Vast and Very Different Generation of is written by Jeff Fromm & Angie Read. This edition is published by Amacom Books (2018).

Topics covered include Young adult consumers, Target marketing, Attitudes and Consumer behavior.