
Marketing to Gen Z
Jeff Fromm, Angie Read
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Marketing to This Powerful and Surprisingly Different Generation of
by Jeff Fromm, Marissa Vidler
AMACOM · 2015
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Published by AMACOM in 2015, Millennials with Kids: Marketing to This Powerful and Surprisingly Different Generation of by Jeff Fromm & Marissa Vidler runs to 240 pages.
The book deals with Attitudes, Young adult consumers, Target marketing and Parents.