Marketing Research and Modeling
Yoram Wind, Paul E. Green, Green, Paul E., Jr.
₹20,074
Convergence Marketing
Strategies for Reaching the New Hybrid Consumer
by Yoram Wind, Vijay Mahajan
Prentice Hall PTR · 2002
₹3,209
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About this book
Convergence Marketing: Strategies for Reaching the New Hybrid Consumer by Yoram Wind & Vijay Mahajan is a book published by Prentice Hall PTR in 2002.
Topics covered include Marketing, Consumer behavior, Communication in marketing and Internet marketing.
Book details
- ISBN-13
- 9780131517073
- ISBN-10
- 0131517074
- Authors
- Yoram Wind, Vijay Mahajan
- Publisher
- Prentice Hall PTR
- Published
- 2002
- Language
- English
- Condition
- New
- Subject
- Computers & Internet
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