Color by Fox
Kristal Brent Zook
₹1,432
Color by Fox
The Fox Network and the Revolution in Black Television
₹1,883
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From the publisher
Following the overwhelming success of "The Cosby Show" in the 1980s, an unprecedented shift took place in television history: white executives turned to black dollars as a way of salvaging network profits lost in the war against video cassettes and cable T.V. Not only were African-American viewers watching disproportionately more network television than the general population but, as Nielsen finally realized, they preferred black shows.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780195105483
- ISBN-10
- 0195105486
- Author
- Kristal Brent Zook
- Publisher
- Oxford University Press
- Condition
- New
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