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Cover of Color by Fox

Color by Fox

The Fox Network and the Revolution in Black Television

by Kristal Brent Zook

Oxford University Press

₹1,432

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From the publisher

Following the success of "The Cosby Show" in the 1980s, an unprecedented shift took place in television history: white executives turned to black dollars as a way of salvaging network profits lost to video cassettes and cable T.V. Not only were African-American viewers watching disproportionately more network television than the general population but, as Nielsen realized, they preferred black shows.

Description supplied by the publisher.

Book details

ISBN-13
9780195106121
ISBN-10
0195106121
Author
Kristal Brent Zook
Condition
New
See all