Innovation Management

Name: Innovation Management: Strategies, Implementation, and Profits
Brand: Oxford University Press
SKU: 9780195142303
Price: 4443.00 INR
Availability: InStock

Strategies, Implementation, and Profits

by Allan Afuah

Oxford University Press

₹4,443

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From the publisher

Innovation is the key to gaining and maintaining a competitive advantage in the business world. Using multi-functional research from economics, organizational theory, general management and marketing, and strategy literature, Innovation Management, 2/e, provides a systematic approach to the strategies and processes that underlie the financial results of innovation.

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