Marketing for Dummies®
Craig Smith, Alexander Hiam
₹3,569
Managing Global Customers
An Integrated Approach
by Yip
Oxford University Press · 2007 · Hardcover
₹7,778
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About this book
Managing Global Customers: An Integrated Approach is written by Yip. This hardcover edition from Oxford University Press (2007) has 272 pages.
Its main subjects are Management, International business enterprises, Customer relations and Business strategy.
Book details
- ISBN-13
- 9780199229833
- ISBN-10
- 019922983X
- Author
- Yip
- Publisher
- Oxford University Press
- Published
- 2007
- Edition
- Edition
- Binding
- Hardcover
- Pages
- 272
- Language
- English
- Condition
- New
- Subject
- Sales & marketing
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