Reconnecting Marketing to Markets

Name: Reconnecting Marketing to Markets
Brand: OUP Oxford
SKU: 9780199578061
Price: 4409.00 INR
Availability: InStock

by Luis Araujo, John Finch, Hans Kjellberg

OUP Oxford

₹4,409

Free delivery. Nothing extra to pay at checkout.

New copy. Each book is ordered new from our distributor, Atlantic Books, after you place your order.
Delivery in 3–7 days to any serviceable pincode in India, with tracking.
Cash on delivery. Pay when the parcel reaches you.
15-day returns. See what qualifies.

From the publisher

The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike.

Description supplied by the publisher.