Qualitative Research Methods in Public Relations and Marketing Communications

Name: Qualitative Research Methods in Public Relations and Marketing Communications
Brand: Routledge
SKU: 9780203846544
Price: 3705.00 INR
Availability: InStock

by Christine Daymon

Routledge · 2010

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About this book

Qualitative Research Methods in Public Relations and Marketing Communications is written by Christine Daymon. This edition from Routledge (2010). This is the 2nd edition.

Topics covered include Methodology, Public relations, Research and Qualitative research.