Product Innovation Toolbox

Name: Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research
Brand: Blackwell Pub
SKU: 9780813823973
Price: 5188.00 INR
Availability: InStock

A Field Guide to Consumer Understanding and Research

by Jacqueline H. Beckley, Maria D. Paredes, Kannapon Lopetcharat

Blackwell Pub · 2012

₹5,188

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About this book

Published by Blackwell Pub in 2012, Product Innovation Toolbox: A Field Guide to Consumer Understanding and Research by Jacqueline H. Beckley, Maria D. Paredes & others runs to 392 pages.

Topics covered include Consumer behavior, Marketing research and New products.