The Conquest of Cool – Business Culture, Counterculture, & the Rise of Hip Consumerism

Name: The Conquest of Cool – Business Culture, Counterculture, & the Rise of Hip Consumerism: Business Culture, Counterculture and the Rise of Hip Consumerism
Brand: University of Chicago Press
SKU: 9780226259918
Price: 3745.00 INR
Availability: InStock

by Thomas Frank

University of Chicago Press · 1997

₹3,745

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About this book

Its main subjects are Social conditions, Subculture, Consumer behavior and Advertising and youth. Places discussed include United States. The period covered is 20th century.

About the author: Thomas Frank (born 1965).