The Conquest of Cool

Name: The Conquest of Cool: Business Culture
Brand: Univ of Chicago Pr
SKU: 9780226260129
Price: 1869.00 INR
Availability: InStock

Business Culture

by Thomas Frank

Univ of Chicago Pr · 1998 · Paperback

₹1,869

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About this book

The Conquest of Cool: Business Culture is written by Thomas Frank.The work was first published in 1997.

The book deals with Social conditions, Subculture, Consumer behavior and Advertising and youth. Places discussed include United States. The period covered is 20th century.

About the author: Thomas Frank (born 1965).