Beyond Hofstede
Cheryl Nakata
₹8,495
Beyond Hofstede
Culture Frameworks for Global Marketing and Management
Palgrave Macmillan · 2009
₹8,529
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About this book
Beyond Hofstede: Culture Frameworks for Global Marketing and Management by Cheryl Nakata is a 287-page book published by Palgrave Macmillan in 2009.
Its main subjects are Social aspects, Marketing, Cross-cultural studies and Management.
Book details
- ISBN-13
- 9780230202399
- ISBN-10
- 023020239X
- Author
- Cheryl Nakata
- Publisher
- Palgrave Macmillan
- Published
- 2009
- Edition
- 1
- Pages
- 287
- Language
- English
- Condition
- New
- Subject
- International trade
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