Beyond Hofstede
Cheryl Nakata
₹8,529
Beyond Hofstede
Culture Frameworks for Global Marketing and Management
Palgrave Macmillan · 2009 · Paperback
₹8,495
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About this book
Topics covered include Social aspects, Marketing, Cross-cultural studies and Management.
Book details
- ISBN-13
- 9781349300471
- ISBN-10
- 1349300470
- Author
- Cheryl Nakata
- Publisher
- Palgrave Macmillan
- Published
- 2009
- Edition
- 1st ed. 2009
- Binding
- Paperback
- Pages
- 290
- Language
- English
- Condition
- New
- Subject
- Global Trade & Exports
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