Communications Research in Action
Philip M. Napoli, Minna Aslama
₹4,390
Audience Economics
Media Institutions and the Audience Marketplace
₹4,467
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From the publisher
Focusing on the electronic media -- television, radio, and the Internet -- Audience Economics bridges a substantial gap in the literature by providing an integrated framework for understanding the various businesses involved in generating and selling audiences to advertisers.
Description supplied by the publisher.
Book details
- ISBN-13
- 9780231126526
- ISBN-10
- 0231126522
- Author
- Philip M. Napoli
- Publisher
- Columbia University Press
- Condition
- New
- Subject
- Economics
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