Audience Evolution

Name: Audience Evolution
Brand: Columbia University Press
SKU: 9780231150347
Price: 4846.00 INR
Availability: InStock

by Philip M. Napoli

Columbia University Press

₹4,846

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From the publisher

Today's consumers have unprecedented choice in terms of the technologies and platforms that access, produce, and distribute media content. The development and overlap of television, the internet, and other media technologies is fragmenting and empowering media audiences more than ever. Building on his award-winning book, Audience Economics, Philip M.

Description supplied by the publisher.