Marketing Communications

Name: Marketing Communications: A European Perspective
Brand: Financial Times/ Prentice Hall
SKU: 9780273721383
Price: 12289.00 INR
Availability: InStock

A European Perspective

by Maggie Geuens, Joeri Van Den Bergh, Patrick De Pelsmacker

Financial Times/ Prentice Hall · 2010

₹12,289

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About this book

Marketing Communications: A European Perspective is written by Maggie Geuens, Joeri Van Den Bergh & others. This edition is published by Financial Times/ Prentice Hall (2010).

The book deals with Communication in marketing, Advertising, Marknadskommunikation and Marktkommunikation. Places discussed include Europe.

About the author: Patrick de Pelsmacker (born 1957).