Testimonial Advertising in the American Marketplace

Name: Testimonial Advertising in the American Marketplace: Emulation, Identity, Community
Brand: Palgrave Macmillan
SKU: 9780230615601
Price: 2398.00 INR
Availability: InStock

Emulation, Identity, Community

by M. Moskowitz

Palgrave Macmillan · 2009

₹2,398

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About this book

Testimonial Advertising in the American Marketplace: Emulation, Identity, Community is written by M. Moskowitz. This edition is published by Palgrave Macmillan (2009).

Topics covered include Advertising, Psychological aspects and Industrial promotion. Places discussed include United States.