Blue Ocean Strategy + Beyond Disruption Collection (2 Books)
W. Chan Kim, Rene A. Mauborgne
₹4,088
Blue Ocean Shift Beyond Competing
Proven Steps to Inspire Confidence and Seize New Growth
by W. Chan Kim, Renee Mauborgne
Grand Central Pub · 2017
₹1,456
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About this book
Published by Grand Central Pub in 2017, Blue Ocean Shift Beyond Competing: Proven Steps to Inspire Confidence and Seize New Growth by W. Chan Kim & Renee Mauborgne runs to 336 pages.
Its main subjects are Marketing, Management, Market segmentation and New products.
About the author: W. Chan Kim (born 1951).
Book details
- ISBN-13
- 9780316314046
- ISBN-10
- 0316314048
- Authors
- W. Chan Kim, Renee Mauborgne
- Publisher
- Grand Central Pub
- Author dates
- W. Chan Kim (born 1951)
- Published
- 2017
- Edition
- First edition.
- Pages
- 336
- Language
- English
- Condition
- New
- Subject
- New products
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