
Blue Ocean Shift Beyond Competing
W. Chan Kim, Renee Mauborgne
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How to Create Uncontested Market Space and Make the Competition
by W. Chan Kim, Rene A. Mauborgne
Harvard Business Review Press · 2024
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Blue Ocean Strategy + Beyond Disruption Collection (2 Books): How to Create Uncontested Market Space and Make the Competition by W. Chan Kim & Rene A.
Topics covered include Commerce.