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Cover of New Product Development

New Product Development

An Empirical Approach to Study of the Effects of Innovation Strategy

by Promma Phrommathed, Sameer Kumar

Springer · 2005

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About this book

Published by Springer in 2005, New Product Development: An Empirical Approach to Study of the Effects of Innovation Strategy by Promma Phrommathed & Sameer Kumar runs to 200 pages.

Its main subjects are Competition, New products, Organizational learning and Strategic planning.

Book details

ISBN-13
9780387232713
ISBN-10
0387232710
Authors
Promma Phrommathed, Sameer Kumar
Publisher
Springer
Published
2005
Edition
2005
Pages
200
Language
English
Condition
New

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