Relationship Marketing in Professional Services

Name: Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector
Brand: Routledge
SKU: 9780415146074
Price: 5388.00 INR
Availability: InStock

A Study of Agency-Client Dynamics in the Advertising Sector

by Aino Halinen

Routledge · 1996

₹5,388

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About this book

Relationship Marketing in Professional Services: A Study of Agency-Client Dynamics in the Advertising Sector is written by Aino Halinen. This edition is published by Routledge (1996). It belongs to the Routledge advances in management and business studies series.

The book deals with Relationship marketing, Case studies, Service industries and Customer services. Places discussed include Finland.

About the author: Aino Halinen (born 1961).