Consumer Value
Morris Holbrook
₹3,199
Consumer Value
A Framework for Analysis and Research
Routledge · 1999
₹5,057
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About this book
Published by Routledge in 1999, Consumer Value: A Framework for Analysis and Research by Morris Holbrook runs to 220 pages. The book is part of the Routledge interpretive marketing research series series.
Its main subjects are Business, Management, Consumer behavior and Consumers.
Book details
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